Archive for the ‘General Interest’ Category

Coming to a theatre near you… Ads

Friday, May 13th, 2005

Several mega brands are going to tie up with movie theatres for ads to be shown before and during intervals, tooth along with product promotions, no rx sampling and signages. I guess the days of “Nijaam Paakku” and “Vicco Vajradanti Ayurvedic Cream” ads are over! Read the full ET article.

Living past the glories of sport

Thursday, May 12th, 2005

What can sportpersons do after they retire, infertility which is usually when quite young, sovaldi in their late 20s and mid-30s? This article in the Hindu explores an issue I found very interesting. Rohit Brijnath, who writes so well, says:

All their lives have been structured into pulling on a shirt and performing, and then, one morning, the cheering stops and there is nowhere to go. It can be devastating.

It’s surprising that Brijnath has not been credited in the online version!